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LETTERS FROM LIMOR · EDITION 06 · Personal branding

Give your personal brand a home.

Personal branding workspace with camera, moodboard and rose gold lamp

Your story, your work, and your ideas belong in one coherent place.

Hello,

Introduce the person behind the work

A personal website helps visitors understand your perspective before a first conversation. Use a recognizable portrait and a short biography rooted in your actual experience. Keep your role at each company clear.

Show evidence with context

Link to original publications, verified credentials, and approved client work when they are available. A press release, an independent feature, and a client testimonial are different kinds of evidence; label them honestly.

Build a useful library

Write about the questions your audience actually asks. Give each article a permanent address and connect related ideas. The goal is a body of useful work, not an appearance of years of activity that never happened.

Your next step

Choose three topics you can discuss from experience. For each, identify a practical question you want your first article to answer.

Until next time,

Limor

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